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FOR BEAUTY


 

The spring fair FOR BEAUTY 2022 met the expectations of visitors, exhibitors and organizers


Two-day spring fair FOR BEAUTY 2022 visited in total 9.126 people. Almost 130 exhibitors presented their products and services at the PVA EXPO PRAGUE exhibition center in Letňany. The most famous beauty fair has traditionally offered the most interesting items in the field of cosmetics, hairdressing, nail design and healthy lifestyle on 8-9 April, 2022.

One enjoyed the fair premiere at the spring fair one of the most experienced professional hair cosmetics brands in the world Londa Professional. They were not missing big name exhibitors, such as Weleda, Orly, Ryor, Glamor Lashes,Bloom Hair, Venira, OPI, Color by Nikola, Havlík's Natural Pharmacy, Alessandro,Saloos, GIGI Laboratories, pHformula, Syncare Plus, Skinso, Enii Nails, BrillBird, Paese Cosmetics, MarilyNails, Natinuel, Indigo Nails and many more.

This year, the organizers have significantly expanded the offer completely free of charge of beauty points. Visitors made extensive use of the highly sought-after make-up point, in which professional make-up artists from the Make-Up Institute Prague provided with make-up  completely free of charge. Professionals from Glamour Lashes in their lash & brow point offered free of charge hairlocking, colouring and application of nutrition to natural eyelashes. Many persons have tried the manicure of natural nails with Yokaba vegan cosmetics at the Beauty Nails stand without having to use a wallet. And last but not least, in the Beauty Store exposition, they extended eyelashes for free and performed eyebrow lamination, including colouring.

As far the 12th year of the professional competition in nail design and nail art The Czech Nail Cup already had its winner. Congratulations to the overall winner  for advancing to the prestigious London Nailympia 2022 competition in category Master Pavla Neveklovská.

And we definitely introduce the absolute winner  of the 3. edition of the international barber competition Barber Battle. The man Jakub Jánoš is advancing to the European Barbering Championship.

It was also impressed to watch on the main stage Charity Show by Czech Fashion Week. The finalists of the prestigious Man of the Year competition conjured a smile on everyone's faces. Superstar finalist Adéla Krejdlová sang and well-known fashion stylist Kája Pavlíček presented fashionable summer trends.

"The distinctive singer and actress Bára Poláková has become the new face of the fair for 2022. Bára uses and adores Weleda cosmetics and we are honored that Weleda is now one of the main partners of the FOR BEAUTY trade fair together with the Make-up Institute Prague, ” says Janica Ciglianová, director of the FOR BEAUTY trade fair.

The presentation of the FOR BEAUTY trade fair took place, among other things, on TV NOVA. In the live coverage of  Breakfast with Nova representatives of cosmetic brands Weleda and Natinuel took part. And Nikola Pavlíčková, a top in her field, spoke in an engaging way about trends in hair colouring.

The fair is organized by ABF, a.s., the Union of Beauticians has provided with an auspice. The partner of the fair is  Association of Cosmetic and Hairdressing Branches.

And what to say in conclusion? We firmly believe that we will meet you again at the autumn edition of the FOR BEAUTY, the beauty fair team is already working diligently and with love on the preparatory works.  Therefore, mark in your diaries 7-8 October, 2022.

We look forward to seeing you!



Trade fairs and events without restrictions


As of March 14, 2022, no extraordinary measures against coronavirus applicable to trade fairs and other events at the exhibition center are in the force. The obligation to wear respirators in enclosed spaces was thus abolished.

With this step, trade fairs and other events held at the exhibition center return to the position what we knew them before the pandemic. We are delighted with the growing interest of exhibitors and visitors as well in this season's events and we believe that this trend will continue successfully.

Although the formal inspections have disappeared, the PVA EXPO PRAGUE exhibition center remains a safe place, where we pay attention to increased hygiene and safety standards of all participants. We look forward to seeing you at the upcoming events!



Successful comeback of the FOR BEAUTY trade fair


After a series of three canceled beauty fairs, lovers of cosmetics, perfect nails, beautiful hair and fans of a healthy lifestyle enjoyed their favorite fair FOR BEAUTY in full sips. Attendance at the autumn fair reached almost 9,000 people. The FOR BEAUTY trade fair, organized by ABF, a.s. was the only trade fair in its field in the Czech Republic this year.

Almost 120 exhibitors presented a respectable 342 brands at the PVA EXPO PRAGUE exhibition center in Letňany. A total of 8,832 people attended the two-day event. The fair has traditionally focused on nail modeling, manicure, pedicure, cosmetics, hair care and healthy lifestyle.

The main partner, the Make-Up Institute Prague has prepared a truly unique show for the autumn FOR BEAUTY on the controversial Drag Queen makeup theme. "We have been participating in the FOR BEAUTY fair regularly since our inception. The FOR BEAUTY trade fair is an important point in the beauty industry and I am personally very happy that it survived this demanding period with honor. For us, FOR BEAUTY is an inseparable place to meet not only professionals in the field, "says Markéta Davidovich, owner of the Make-Up Institute Prague.

Prestigious professional competitions were also attractive. Světlana Benedíková won the Make-Up Championship of the Czech Republic in the make-up on the theme of City lights,  the silver position won Adéla Anděla Bursová and bronze won by Maria Moldavchuk. Also Czech Professional Pedicure Championship Beauty Foot Cup already knows its chosen ones. Zuzana Juhásová became the winner and Champion of the Czech Republic for 2021, Lucie Blatná came in second and Petra Rybáková won the bronze position.

We are also pleased to announce that our fair has concluded a new partnership with the Association of Cosmetics and Hairdressing Branches of the Czech Republic and that the first meeting of ACHB CR members took place within the fair.

This year, the FOR BEAUTY trade fair also attracted attention with its attractive accompanying program. On the main stage, spectators could watch a fashion video show produced by Jiří Morstadt, director of Czech Fashion Week, in which models of agency Fashion Models presented luxury Provoque lingerie and designer Olga Rusakov's outfits.

The presentation of the FOR BEAUTY trade fair took place, among other things, on TV NOVA. Well-known hairdresser Tomas Arsov, cosmetics developer Lenka Průšová, colored hair icon Nikola Pavlíčková and PR manager of the FOR BEAUTY trade fair Markéta Klíma Holatová invited show Breakfast with Nova to the fair during the live coverage.

The new face of the FOR BEAUTY trade fair for 2022 is the actress and singer, a prominent personality, Bára Poláková. The spring fair will take place on April 8-9, 2022 and the autumn FOR BEAUTY will take place on October 7-8, 2022.

We are proud to present you the new visual concept of the spring fair FOR BEAUTY 2022 and we firmly believe that you will be an integral part of it. The visual concept of the campaign for 2022 was created by the main partner of the fair, which is traditional Make-Up Institute Prague.  



FOR BEAUTY 2021 video report




INFORMATION FOR EXHIBITORS



Application documentation
Application form FOR BEAUTY autumn 2022

Final reports
Final report of the fair spring 2022
Final report of the fair autumn 2021
Final report of the fair autumn 2019

Final report of the fair spring 2019
Promotional Material


LOGO FOR BEAUTY 


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Total Brokers a.s. – insurance of exhibits and exhibitions
GSM: +420 731 424 709
E-mail: likvidace@totalbrokers.cz

Shipping:
CENTRUMSPED, s.r.o.
Filip Červený
GSM: +420 602 501 381
E-mail: cerveny@centrumsped.cz

Catering service for exhibitions, refreshments:
STONES CATERING, s.r.o.
Ing. Karolína Reichman Čiháková
P: +420 271 721 968
GSM: +420 773 635 856
E-mail: karolina@stonescatering.czinfo@stonescatering.cz

Hostesses:
LS Production
Ing. Lenka Rohlíková Svatošová
GSM: +420 603 286 243
E-mail: svatosova@hostesky-online.com
Website: www.hostesky-online.com



Foreword


The popular FOR BEAUTY trade fair was created by merging two traditional, previously competitive trade fairs, INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA. Due to the fact that both of these fairs have become part of a large family of fairs organized by ABF at PVA EXPO PRAGUE in Letňany, the name has also been unified.

The FOR BEAUTY trade fair is held twice a year. The spring fair took place on April 8-9, 2022 and the autumn fair will take place on October 7-8, 2022 at the exhibition center in Letňany.

FOR BEAUTY is focused on cosmetics, hairdressing, nail design and nail modeling, manicure, pedicure, hair care, salon and SPA center equipment, skin and body equipment, focuses on current trends in cosmetics, especially anti-aging, dermatocosmetics, body modeling, wellness, relaxation, but also a healthy lifestyle.

Prestigious competitions, which are an integral part of this event, are always attractive.

FOR BEAUTY is a long-term professional trade fair with a high-quality advertising campaign and very high attendance. It is suitable for professionals and the general public as well. It simply pays for everyone to exhibit with us or and come as a visitor.




 
 
 
 
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