The PVA EXPO PRAHA trade fair complex has become a member of the prestigious international Global Association of the Exhibition Industry UFI, thereby confirming its strong position in the trade fair industry within Central Europe.

The Global Association of the Exhibition Industry UFI, of which PVA EXPO PRAHA has been a member since February 10 in the Trade Fair Area category, brings together organizers of world trade fairs and operators of exhibition centres, exhibition associations and selected partners in this sector from almost ninety countries around the world.

Our exhibition centre, as well as its parent company ABF, a.s., have, with this decision during the association's annual meeting, ranked among the most prestigious players in the trade fair industry, at an international level. "This decision is a great moment for us, because it gives our partners, exhibitors and visitors a clear signal about the high standard of trade fairs at PVA EXPO PRAHA and the quality of facilities for a wide portfolio of events offered by the most modern exhibition area in the Czech Republic," said Martin František Přívetivý, CEO of ABF, a.s.

DISCOUNTED PRICE OFFER FOR EXHIBITION AREA!

Sign up for the best prices. The discounted price for renting the exhibition space is valid until January 25, 2025.

You can download the application with the price list HERE.

BE A PART OF THE FAIR TOO!

Agáta Hanychová, Ornella Koktová, Taťána Kuchařová, Sasha Isar or, for example, star hairdresser Tomáš Arsov. All of them were a direct integral part of the autumn fair FOR BEAUTY, which took place on 4-5 October, 2024 in the presence of 186 exhibitors and 11,326 visitors as well.

Domestic and foreign exhibitors presented themselves at the fair with the largest selection of brands from the world of beauty in one place. We are happy for the participation of professional brands GIGI, pHformula, Obagi, PRIMAVERA ANDORRANA, BTL, Medexy, Make-up Brands, Totis Pharma, Mandario, ItalWax Česko-Slovakia, Mia Cosmetics, Oxynergy&Co., La Skin Esthetic, Atrmediz, Esthemax, Macon Cosmetic, Renew, Allstem, Lefeen, etc., which were located in Hall 1.

However, there were also popular and already traditional brands, such as NuSkin, Tasha, Cadenza, Alpa, Bloom Robbins, My Wave, Glamor Lashes, Beauty Store, JB Lashes, VELKOOBCHOD-SALONY.CZ, Make-up Institute Prague and many others.

Natural cosmetics were not left behind either, which were represented by the brands Weleda, biOrganica, ÉMINENCE ORGANIC, Jabushe, Mokosh, Deadia Cosmetics, Durance, Saloos, Moroccan Sense, Havlík's natural pharmacy, ATOK, Sallie Cosmetics, Dr.Pharma, Jannii, Kesem, Pulpe de Vie, El Tendre, Ringana, Liri, etc.

The program of the largest beauty fair in the Czech Republic was more than interesting even in autumn. Two exhibition halls offered the presentation of Czech and foreign brands, and a number of professional competitions were on display, which visitors (as well as exhibitors) are traditionally used to. There was no shortage of interesting workshops or, for example, professional presentations directly at the exhibitors' stands, where visitors could try everything on their own, or discuss your questions directly with the experts at their word.

In Hall 6, professional nail brands such as Orly, BrillBird, Marily Nails, Aglia, Indigo Nails, Didier Lab Czech, Modena Nails, Stella's nail materials, LUXIO, Unique Style, Saute Nails, Nails4You, IQNAILS etc. were presented. Professional care of feet were represented by the brands CONETA, BIS BIS, Batavan, feetcalm, PODOLAND, MEDICIA, etc.

In the hair section, TOMAS ARSOV HAIR & BEAUTY INSTITUTE, Vlasová klinika, Salon Magdalena, LAIFEN, Kaapo and others presented themselves.

Regular competitions were also a great success. "The FOR BEAUTY fair and professional competitions are inextricably linked, and even this fall, all the competitions, and especially the contestants, were amazing. We congratulate all the winners and wish them the best of luck in their future careers," said FOR BEAUTY fair director Janica Ciglianová.

Among the professional competitions, the BARBER BATTLE Junior competition of young students in barbering, which took place in three categories, received a great response. Adam Hoang took first place in the SCISSOR CUT category, Markus Zweck won first place in the FREESTYLE HAIRCUT category, and Adam Hoang won again in the FAST FADE category. The absolute winner of the Grand Finale was Markus Zweck.

Marcela Vráblíková won the title in the BEAUTY FOOT CUP – Czech Championship of Professional Pedicurists, and Henrieta Radicsová defended the title of best foreign participant.

The championship in nail art and design NAILPRO CZECH REPUBLIC also brought great admiration. In the category TOP MASTER NAIL ART, Veronika Koutecká became the winner, and in the category TOP MASTER TECHNIQUE, Veronica Chifiriuc took first place.

A number of products that were presented at the FOR BEAUTY fair could be tried on and subsequently purchased by interested parties at unique and unbeatable fair prices. We must not forget to mention the accompanying program, which ran almost throughout the duration of the FOR BEAUTY autumn fair on the main stage. The voice of the fair was the traditionally popular presenter Aleš Lehký, who together with Agáta Hanychová won the FOR BEAUTY STAR award.

All visitors to the fair events of ABF, a.s. they will meet significant news from September! At each trade fair, they will be able to view the latest Škoda Auto cars in detail. We are very happy that we have established a partnership with this popular Czech car company, which is currently placing more and more emphasis on sustainability and ecology. The partnership will allow us to further strengthen our role as a leader in trade fairs and innovation. If, like us, you are looking forward to the biggest show of new Škoda cars at the PVA EXPO PRAHA exhibition center, then you should definitely not miss the e-Salon, which will take place from 7 to 10 November.

DISCOUNTED PRICE OFFER FOR EXHIBITION AREA!

Sign up for the best prices. The discounted price for renting the exhibition space is valid until July 19, 2024.

You can download the application with the price list HERE.

BE A PART OF THE FAIR TOO!

An endless amount of inspiration at every step, the latest from the world of beauty, bargain shopping, a number of famous personalities, lots of friendly meetings and new acquaintances – all this and much more happened during two days at the spring edition of the FOR BEAUTY trade fair . The fair was held on 5-6 April, 2024 at the PVA EXPO PRAGUE exhibition center in Letňany and a record 10,646 visitors did not miss it. A number of well-known faces also appeared at the fair, such as Ornella Koktová, Adam Raiter, Kristýna Kloubková, Andrea Verešová, Aleš Lehký and Tomáš Arsov. The accompanying program was also rich, which all visitors enjoyed with enthusiasm. The face of the FOR BEAUTY fair this year is the model and influencer Karolína Mališová, who also attended the fair in person.

"This spring, 184 exhibitors presented themselves at the PVA EXPO PRAGUE exhibition center in Letňany, and an incredible 10,646 visitors visited the fair. There was a very attractive and entertaining accompanying program, which also included prestigious international competitions,"said director of the FOR BEAUTY fair, Janica Ciglianová.

Among the professional competitions, the international barber competition of the Czech Republic, Barber Battle CZ, which took place in four categories, received a great response. Jitka Mullerová took first place in the Freestyle Haircut category, Boris Vincek won first place in the Fast Fade category, Marek Melichárek won in the Creative Beard category and Miroslav Semkiv won first place in the Scissor Cut category. Jitka Mullerová won the winning trophy in the Grand Finale.

The open championship of the Czech Republic, Bodyart Czech, welcomed artists from Slovakia and Poland as well. Renáta Bončková won in the Facepainting category and Marian Folga took first place in the Bodypainting category. In the autumn round of BodyArt Czech, artists will create on a theme"Venice".

In the Czech Nail Open Cup international competition in nail modeling and nail art, records were broken this year. A total of 107 contestants took part in this competition in 16 nominations and two categories, i.e. a total of 240 entries. The winner in the TOP Master category was Romana Kuchyk, who will represent the Czech Republic at the prestigious Nailympia competition in London. The European record with 112 posters was also set in the domestic Poster nomination.

International competitions organized through the International Beauty Festival also attracted attention"To be the best for the best" with a total of 268 participants. Monika Naimanová-Marečková won first place in the Nails-freestyle category. Jana Hecl won in the Golden Lashes-Maxi Volume category and Lucie Jurčová won first place in the Golden Lashes-Lash lifting category. Renáta Vašáková and Naděžda Machová took first place in the PMU permanent make-up and small tatoo category.

Important brands

From professional cosmetic brands, BeautySense, Derma Institut, BEAUTYGROUP (GIGI/pHformula/Meder/Rhea/Dermoaroma), Body & Care Clinic, SYNCARE PLUS, Totis Pharma, Tarsio Medical, BTL, TASHA, N-Medical, Oxynergy & CO presented their products, Afrodita Cosmetics, BEAUTYPONTE, renew, Mesoestetic, Scimed Biotechnologies, Macon Cosmetic, Lefeen, simplyskin, DermaOXY, Madisson, Evolution Beauty Institute and many others. 

There were also your favorite brands Make-up Institute Prague, Glamor Lashes, Bloom Robbins, Beauty Store, JB Lashes, NuSkin, Di Angelo Cosmetics, Herbai, Mary Kay, Absolute Cosmetics and many others. ​​​​​​Natural cosmetics were not left out, represented by brands such as imk organics, PURE DISTRICT, biOrganica, INVITY, Sallie Cosmetics, Havlík's natural pharmacy, Real Beauty, Moroccan Sense, Atok, Vřídlo, Dr.Pharma, ARGITAL and others with fair premiere of the DeaDia Cosmetics brand. 

Professional nail brands presented by AGLIA, E.Mi, Moyra, Staleks, BrillBird, Marily Nails, Indigo Nails, Unique Style, Nail Mix, Kinetics, Verin, Didier Lab Radka Kopciová / MODENA NAILS, STELLA'S nail materials, Lesia Nails & Beauty, Alessandro, LUXIO etc. For professional foot care, visitors could stop by the stands of Profi-pedikura.cz, CONETA, BIS BIS, BATAVAN, Medicia, feetcalm and Allpresan and PODOLAND. In the hair care section, TOMAS ARSOV HAIR & BEAUTY INSTITUTE, Mago Hair, Monati and HAIR BY MARK presented themselves. Beard care products were offered by the brands Slick Style, ProBarber, Bulldog Skincare, Kosciuschko and others. 

A number of celebrities also presented their cosmetic products at PVA EXPO PRAGUE in Letňany. You could personally meet the model Andrea Verešová, who is behind the Swiss brand of dietary supplements Naiad Beauty by Andrea Verešová. Star hairdresser Tomáš Arsov was also present with his own products for professional and home hair care and skin care. And an absolute novelty at the fair was the brand Boobee, which was presented by Ornella Koktová. 

Choose the events you want to attend this year and save the dates! There are plenty to choose from. Thank you for your visits last year. Thanks to you, we are the largest and most successful modern fairground in the Czech Republic. You can also download the 2024 calendar of events as a PDF file HERE.

Application documentation
Application form FOR BEAUTY spring 2025

Other important documentation
Instructions for Assembly, Disassembly and Organization Of Trade Fair 
Order Catalogue Of Services

Final reports
Final report of the fair autumn 2024
Final report of the fair spring 2024 
Final report of the fair autumn 2023
Final report of the fair spring 2023
Final report of the fair autumn 2022
Final report of the fair spring 2022
Final report of the fair autumn 2021
Final report of the fair autumn 2019
Final report of the fair spring 2019

 

The popular FOR BEAUTY trade fair was created by merging two traditional, previously competitive trade fairs, INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA. Due to the fact that both of these fairs have become part of a large family of fairs organized by ABF at PVA EXPO PRAGUE in Letňany, the name has also been unified.

The FOR BEAUTY fair is held twice a year. The spring fair will be held on April 11-12, 2025 and the autumn fair will be held on October 24-25, 2025 at the exhibition center in Letňany.

FOR BEAUTY is focused on cosmetics, hairdressing, nail design and nail modeling, manicure, pedicure, hair care, salon and SPA center equipment, skin and body equipment, focuses on current trends in cosmetics, especially anti-aging, dermatocosmetics, body modeling, wellness, relaxation, but also a healthy lifestyle.

Prestigious competitions, which are an integral part of this event, are always attractive.

FOR BEAUTY is a long-term professional trade fair with a high-quality advertising campaign and very high attendance. It is suitable for professionals and the general public as well. It simply pays for everyone to exhibit with us or and come as a visitor.