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FOR BEAUTY


 

Write Down the Dates of Our Events Held in 2024!


Choose the events you want to attend this year and save the dates! There are plenty to choose from. Thank you for your visits last year. Thanks to you, we are the largest and most successful modern fairground in the Czech Republic. You can also download the 2024 calendar of events as a PDF file HERE.

 



Discounted price per area until January 19, 2024!


DISCOUNTED PRICE OFFER FOR EXHIBITION AREA!

Sign up for the best prices. The discounted price for renting the exhibition space is valid until January 19, 2024.

You can download the application with the price list HERE.


BE A PART OF THE FAIR TOO!



Discounted price per area until July 31, 2023!


DISCOUNTED PRICE OFFER FOR EXHIBITION AREA!

Sign up for the best prices. The discounted price for renting the exhibition space is valid until July 31, 2023.

You can download the application with the price list HERE.


BE A PART OF THE FAIR TOO!



The FOR BEAUTY spring fair attracted more than nine thousand visitors to Letňany


FOR BEAUTY Spring Beauty and Health Fair, which took place on March 24-25, 2023 at PVA EXPO PRAGUE, welcomed 9,183 visitors. More than 150 exhibitors presented their products, mostly from the Czech Republic. As part of the accompanying program, a number of professional competitions took place and the make-up points under the auspices of the main partner of the fair Make-up Institute Prague received a great response. The face of the event was model and Czech Miss 2015 Nikol Švantnerová. The official cars of the fair were FORD cars.

"156 exhibitors presented themselves at the PVA EXPO PRAGUE exhibition center and 9,183 visitors visited the fair. The accompanying program, which also included prestigious international competitions, received great attention." said director of the FOR BEAUTY fair, Janica Ciglianová.

From professional competitions, the Body Art Czech 2023 event, which took place in the spirit of the fairy tales Alice in Wonderland Behind the Mirror, garnered admiration. In the Bodyart facepainting category, Radka Kunovská won, second place went to Marian Folga, and third place went to Julie Bohem. In the Bodypainting category, Julie Bohem won, second place went to Gesine Marwedel, and third place went to Kateřina Souhradová. In the Czech Nail Cup competition, Lenka Vrabcová qualified for the London Nailympia 2023 competition in the TOP MASTER category.

Visitors were also interested in the International Beauty Festival competition, Stefanie Süssenbecková won the title in the CLASSIC LASHES category and Marcela Bendová took the second place. Alexandra Klubalová won in the 3D VOLUME Category, Veronika Dvořáková was second and Natalia Demchuková finished third.

The winner of the LASH LIFT category is Marcela Bendová. Veronika Dvořáková won the BROW ARCHITECT category, followed by Natalia Demchuková. Livia Škriniarová took first place in the 3D Volume category, Ildikó Majeriková won in the MAXI VOLUME category, and Kristína Nováčiková took second place. Isabela Loska won the LASH LIFT category.

And we definitely also present the absolute winner of the 4th year of the international Barber Battle competition, Paris Purzitidis.

Important brands
From professional cosmetic brands, Pevonia, Thalion, Medicalia, Biofor, Mii, Beauty Image, Phytocéane, 1944 Paris, HD Cosmetics, Afrodita, Profcosmetics Margo, ONmacabim, BEAUTY GROUP – GIGI, pHformula, Obagi, Phyris, mesoestetic, Derma Institut, allstem, Macon Cosmetic a LPG Systems France took part. There were also traditional brands NuSkin, Saloos, Ryor, Tasha, Cadenza, Alpa, Plasma cosmetics​, Glamour Lashes, Beauty Store, JB Lashes, Make-up Institute Prague and others. The NOTINO Partner brand also participated in the fair, and model Andrea Verešová and singer Monika Bagárová also presented their brands.

Natural cosmetics were represented by the brands Weleda, The Untamed, Pravájá, Natava, Ego Harmony, Saloos, Moroccan Sense, Havlík´s natural pharmacy, Flowbase, Epiderma, Diochi and Humino Therapy.

Professional nail brands included Orly, Enii Nails, BrillBird, Marily Nails, Alessandro, Indigo Nails, Aglia, Lesia Nails, Lara Profinails, Verin, Didier Lab Czech, Nail Artists, Modena Nails, Laif, GlamLac, KODI, LUXIO, NAIL MIX, Verin etc. Foot care was represented by Profi-pedikura.cz, CONETA, BIS BIS, Batavan, Allpresan etc. In the hair section, Vlasová klinika, NATULIQUE, NATURIGIN, BLOOM ROBBINS, Paper not Foil, Barberco, Slickstyle, Pro Barber or BULLDOG SKINCARE and others.

 



The FOR BEAUTY fair attracted a lot of interest, with almost nine thousand people visiting it


The autumn fair FOR BEAUTY, which took place on October 7 - 8, 2022 at PVA EXPO PRAGUE, welcomed 8,956 visitors who came to familiarize themselves with the autumn novelties in the beauty sphere. Domestic and foreign exhibitors presented themselves at the exhibition center in Letňany. As part of the accompanying program, a number of professional competitions and professional workshops took place, and the popular make-up points under the auspices of the fair's main partner, the Make-up Institute Prague, received a great response.The face of the autumn fair was actress and singer Barbora Poláková, who personally visited the fair on Saturday.

The fair of cosmetics, hairdressing, nail design and foot care FOR BEAUTY brought the latest trends from the entire beauty sphere in two exhibition halls. "The products of 145 exhibitors and 367 brands were presented at the PVA EXPO PRAGUE exhibition center in Letňany, which 8,956 visitors came to see and buy in Letňany. The accompanying program, which also included prestigious international competitions, also received great attention," said the director of the FOR BEAUTY fair, Janica Ciglianová.

Of the professional competitions, the BARBER BATTLE junior barbering competition of young students attracted attention, which took place in three categories. In the category FREESTYLE HAIR CUT AND CLASSIC CUT Viktorie Rakovecká took first place, in the category FAST FADE the first place went to Jakub Pošík, who also became the winner of the Grand Final. Both represented the Prague Hairdressing Academy.

Zuzana Juhászová won the BEAUTY FOOT CUP – Czech Championship of Professional Pedicurists. The winner of the MAKE-UP Championship of the Czech Republic 2022 on the theme "PINK BEAUTY", which was announced by the Union of Beauticians, was Klara Alba, who was modeled after Běla Kupková.

Three competition categories were dedicated to hand and nail care as part of the CZECH NAIL CUP nail design and nail art competition. Monika Ouhrabková won the SOAK OFF MANICURE category, Jitka Hlávková took first place in the SALON NAIL ART category, and Petra Fofová won the REALITY NAILS category.

Famous brands and manufacturers

Among the 145 exhibitors, brands such as NaniNails, INDIGO NAILS, BrillBird, MarilyNails, Enii Nails, Sparitual and ORLY presented their products intended for professional manicurists and nail designers. Eyelash care materials were presented by the exhibitors Glamour lashes, Beauty Store and JB lashes.

Professional hair care was offered by NATULIQUE, Elgon Cosmetic, hairtalk and FarmaVita brands. Preparations for pedicure practice were presented by, for example, the brand Profi-pedikura.cz, CONETA, Allpresan or BisBis. A hair clinic specializing in hair growth innovation had its premiere at the autumn fair.

Among the exhibitors were also companies with products for professional cosmetic care, such as GIGI Laboratories, pHformula, Obagi, BMED, Aventa Beauty, Afrodita and others. The natural cosmetics section featured the brands KLARA ROTT, Ego Harmony, Puaree, PO-ETI-KO, Moroccan Sense and from decorative cosmetics KORFF, ERRE DUE and PAESE offered their products.

We are already looking forward to the upcoming spring fair FOR BEAUTY 2023, which will be held on March 24 - 25, 2023. Model Nikol Švantnerová has become the face of the fair for the following year.



Trade fairs and events without restrictions


As of March 14, 2022, no extraordinary measures against coronavirus applicable to trade fairs and other events at the exhibition center are in the force. The obligation to wear respirators in enclosed spaces was thus abolished.

With this step, trade fairs and other events held at the exhibition center return to the position what we knew them before the pandemic. We are delighted with the growing interest of exhibitors and visitors as well in this season's events and we believe that this trend will continue successfully.

Although the formal inspections have disappeared, the PVA EXPO PRAGUE exhibition center remains a safe place, where we pay attention to increased hygiene and safety standards of all participants. We look forward to seeing you at the upcoming events!



FOR BEAUTY 2023 video report




INFORMATION FOR EXHIBITORS



Application documentation
Application form FOR BEAUTY spring 2024

Final reports
Final report of the fair autumn 2023
Final report of the fair spring 2023
Final report of the fair autumn 2022
Final report of the fair spring 2022
Final report of the fair autumn 2021
Final report of the fair autumn 2019

Final report of the fair spring 2019

 
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Insurance of exhibits and exhibitions:
Total Brokers a.s.
GSM: +420 737 211 148
E-mail: likvidace@totalbrokers.cz

Shipping:
CENTRUMSPED, s.r.o.
Filip Červený
GSM: +420 602 501 381
E-mail: cerveny@centrumsped.cz

Catering service for exhibitions, refreshments:
STONES CATERING, s.r.o.

Ing. Karolína Reichman Čiháková
P: +420 271 721 968
GSM: +420 773 635 856
E-mail: karolina@stonescatering.czinfo@stonescatering.cz

Hostesses:
LS Production

Ing. Lenka Rohlíková Svatošová
GSM: +420 603 286 243
E-mail: svatosova@hostesky-online.com
Website: www.hostesky-online.com



Foreword


The popular FOR BEAUTY trade fair was created by merging two traditional, previously competitive trade fairs, INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA. Due to the fact that both of these fairs have become part of a large family of fairs organized by ABF at PVA EXPO PRAGUE in Letňany, the name has also been unified.

The FOR BEAUTY fair is held twice a year. The spring fair will be held on April 5-6, 2024 and the autumn fair on October 4-5, 2024 at the exhibition center in Letňany.

FOR BEAUTY is focused on cosmetics, hairdressing, nail design and nail modeling, manicure, pedicure, hair care, salon and SPA center equipment, skin and body equipment, focuses on current trends in cosmetics, especially anti-aging, dermatocosmetics, body modeling, wellness, relaxation, but also a healthy lifestyle.

Prestigious competitions, which are an integral part of this event, are always attractive.

FOR BEAUTY is a long-term professional trade fair with a high-quality advertising campaign and very high attendance. It is suitable for professionals and the general public as well. It simply pays for everyone to exhibit with us or and come as a visitor.




 
 
 
 
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