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FOR BEAUTY


 

Final Report of the Autumn Fairs


The beauty fairs showed off the latest in all beauty disciplines, a stellar show and, for the first time, also professional nail and hairdressing workshops!

 

The two largest beauty fairs with many years’ tradition, INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA, which were held on 27 and 28 September 2019 at the exhibition grounds at PVA EXPO PRAHA in Letňany, attracted 13,576 satisfied visitors over the two autumn days.

A total of 352 exhibitors, including 21 from abroad, presented themselves at the autumn fairs. They offered visitors more than 500 represented brands on a net exhibition area of 3,706 m². The fairs were again organised by ABF a.s.

The organisers put on a hairdressing show by Tomáš Arsov. For the first time there was the Maybelline make-up show with the beautiful Monika Bagárová. Audiences really enjoyed the fashion shows by winners of the Miss Czech Republic beauty contest as well as the show by the winners and finalists of the Man of the year 2019 competition. The men’s show took place as part of the Rich Palette of Trends from the fashion stylist Kája Pavlíček.

“We are also very pleased that for the first time we were able to provide nail and hairdressing workshops for professionals. For both days these were part of the fairs as a pleasant bonus and were free of charge for visitors to the fairs,” says Markéta Klíma Holatová, the spokesperson for the beauty fairs.

 

 

 

 

 

 

 

 

 

 

 

 

 

Professional competitions also had an integral role to play. The very interesting Make-up Championship of the Czech Republic took place at the autumn fairs with nominations for the Beauty Make-up Award 2020 international championship at Beauty Düsseldorf. Nail lovers also came into their own during the NailPro Czech global championship in nail design. There was also the Czech Championship for professional pedicurists, Beauty Foot Cup Czech 2020, and as ever you could watch the professional competition in nail art and nail design, Czech Nail Cup.

The accompanying programme attracted more than thirteen and a half thousand visitors at the fair itself, but many TV viewers also followed it by watching TOP STAR MAGAZINE on TV PRIMA. From early on the morning of the first day, the BREAKFAST WITH NOVA TV programme was also broadcasting live from the fairs. And again, there was no shortage of celebrities at the fairs. For example, the singer Monika Bagárová, the presenter Kristina Kloubková, Miss Czech Republic 2019 Denisa Spergerová, the singer Linda Finková, the youtuber and blogger Dominika Myslivcová and Vlaďka Erbová did not want to miss out. And there were some well-known men there too, such as the fashion stylist Kája Pavlíček, the winner of the Man of the Year 2019 competition Vojtěch Urban and the famous hairdresser Tomáš Arsov.

The popular international trade fairs INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA, which had been competing against each other for many years, finally came together in 2019. And for the visitors and exhibitors this brought with it many positives. The fairs were finally held in one place and for just one admission fee.

Now we would like to tell you about another important change. Our Interbeauty Prague and World of Beauty & Spa trade fairs are changing their name. From spring 2020 you will be able to visit them under the single name FOR BEAUTY. The reason is that both these fairs have become part of the large family of fairs organised by ABF at PVA EXPO PRAGUE Letňany.

FOR BEAUTY will continue to be held twice a year. Always in spring and autumn. And exclusively at the exhibition grounds in Letňany. The FOR BEAUTY Cosmetics, Hairdressing and Nail Design Fair focuses on nail modelling, manicure and pedicure, cosmetics, hair care, salon equipment, SPA centres and skin and body appliances, as well as current trends in cosmetics, especially anti-aging, dermatocosmetics, body modelling, wellness, relaxation, but also a healthy lifestyle.

FOR BEAUTY spring 2020 will be held on 3 – 4 April 2020 and FOR BEAUTY autumn 2020 will be held on 9 – 10 October 2020. Don’t miss next year’s fair and come be a part of it with us. The FOR BEAUTY team looks forward to seeing you.



Final Report of the Spring Fairs


The unique combination of the INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA fairs was a success, as expected. The premiere was great!

For the first time in history, the two largest cosmetics, hairdressing, nail design and healthy lifestyle fairs joined forces. Precisely 15,768 satisfied visitors could not resist such a colourful offer to draw inspiration, get pampered, shop at trade fair discounts and find out the latest news in many areas of beauty.

From 15 March to 16 March 2019, 348 exhibitors were present at PVA EXPO PRAGUE in Letňany, offering visitors more than 500 represented brands on an exhibition area of 15,400 m². The organiser of the premiere joint fairs was ABF. And the same will be true for the coming years, which the organisers are already working on.

INTERBEAUTY PRAGUE presented the best from the world of nail design, hairdressing, cosmetics and other beauty-related fields. WORLD OF BEAUTY & SPA focused mainly on anti-aging, dermocosmetics, body modelling, wellness, relaxation, manicure, pedicure and healthy lifestyle.

 

 

 

 

 

 

Visitors were also presented with gifts. Professionals applied beautiful colours from the CND brand’s Shellac Spring Collection to nails completely free of charge. Make-up artists from Make-up Institute Prague applied free make-up in the beautiful Make-up Point. As part of preventive healthcare, a trichologic examination with a hair camera from Kapyderm was available to all and the Refit masseurs relieved people with a stiff neck as another of the gits on offer.

The accompanying programme attracted more than 15,000 visitors at the fairs, but it was also viewed by a huge number of television viewers on TV NOVA and FTV Prima. The TV crews were particularly interested in BodyArt Czech 2019, the International Championship of the Czech Republic in painting on the almost naked bodies of models. Other media covered the various celebrities at the event. Among those who didn’t want to miss out were the 2018 Man of the Year Jiří Kmoníček, the new Miss Czech Republic 2019 Denisa Spergerová with her predecessor Miss Czech Republic 2018/2017 Kateřina Kasanová, also the TV presenters Sandra Parmová, Monika Leová, Kristina Kloubková with her daughter Jasmina, Gabriela Partyšová, Marie Tomsová, the singer and actor Milan Peroutka, the singer Kamila Nývltová, the actresses Ivana Jirešová, Anička Stropnická, the actors Roman Vojtek  and Miroslav Etzler with his partner, as well as the successful youtuber and blogger Dominika Myslivcová and the hair magician Michal Zapoměl. 

 

 

 

 

 

 

 

 

 

Lovers of nails enjoyed the nail design competition, Czech Nail Cup, and the fascinating BarberBattle barbershop competition met with great applause. Another exciting event was the Fashion Island swimwear fashion show, featuring beauty contest winners. The Gold Lashes eyelash extension competition and the Czech Make-up Championship 2019 left an artistic impression on many.

The star of the stage was the much in demand make-up artist and hair stylist from the Slovak make-up scene Lucie Lucid Sládečková. The fashion stylist Kája Pavlíček with his guests were another success on the stage. The rap princess Sharlot also sang.

Simply put, the two-day programme at PVA EXPO PRAGUE in Letňany was really crammed full and diverse. Don’t miss next year’s event and be a part of it. We look forward to seeing you at INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA.

 

 

 

 

 


 



INFORMATION FOR EXHIBITORS



Application documentation
Application form autumn 2019

Final reports
Final report of the fairs autumn 2019

Final report of the fairs spring 2019

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Total Brokers a.s. - insurance of exhibits and exhibitions
M: + 420 731 424 709 
E-mail: likvidace@totalbrokers.cz 

Shipping:
CENTRUMSPED, s.r.o.
Filip Červený
M: +420 602 501 381
E-mail: cerveny@centrumsped.cz


Catering service for exhibitions, refreshments:
STONES CATERING, s.r.o.
Ing. Karolína Reichman Čiháková
P: +420 271 721 968
M: +420 773 635 856
E-mail: karolina@stonescatering.cz, info@stonescatering.cz


Hostesses:
LS Production
Ing. Lenka Rohlíková Svatošová
P: +420 603 286 243
E-mail: svatosova@hostesky-online.com
Website: www.hostesky-online.com
 



Foreword


The popular international trade fairs INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA, which had been competing against each other for many years, finally came together in 2019. And for you, the visitors and exhibitors, this brought with it many positives. The fairs were finally held in one place and for just one admission fee.

Now we would like to tell you about another important change. Our Interbeauty Prague and World of Beauty & Spa trade fairs are changing their name. From spring 2020 you will be able to visit them under the single name FOR BEAUTY. The reason is that both these fairs have become part of the large family of fairs organised by ABF at PVA EXPO PRAGUE Letňany.

FOR BEAUTY will continue to be held twice a year. Always in spring and autumn. And exclusively at the exhibition grounds in Letňany. The FOR BEAUTY Cosmetics, Hairdressing and Nail Design Fair focuses on nail modelling, manicure and pedicure, cosmetics, hair care, salon equipment, SPA centres and skin and body appliances, as well as current trends in cosmetics, especially anti-aging, dermatocosmetics, body modelling, wellness, relaxation, but also a healthy lifestyle.

FOR BEAUTY spring 2020 will be held on 3 – 4 April 2020 and FOR BEAUTY autumn 2020 will be held on 9 – 10 October 2020.

Of course, the individual disciplines will also be supported by professional competitions.

At the spring fair there will be the BodyArt Czech international competitions in body painting, the semi-final and final of the Czech Championship in Make-up, the nail design competition Czech NAIL CUP, and the Czech-Slovak hairdresser/barber competition BarberBattle.

At the autumn fair you can look forward to competitions such as the MAKE-UP Championship of the Czech Republic with nominations for the Beauty Make-up Award 2021 international championship at Beauty Düsseldorf, as well as the NailPro Czech global nail design championship and the Czech Championship for professional pedicurists, Beauty Foot Cup Czech 2020.

FOR BEAUTY is a long-term professional fair with a high-quality advertising campaign and very high attendance. Come and join us and everything will pay off for you.

Backstage Monika Bagárová for FOR BEAUTY 2020 spring & Make-Up Institute Prague




 
 
 
 
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